Special to StinkyJournalism.org
Still wonder what-the-heck those squiggly lines are at the bottom of your CNN screen during the Presidential debates?
David W. Moore, the author of "The Opinion Makers: An Insiders Exposes The Truth Behind The Polls," and former senior editor at the Gallup Poll for thirteen years, will tell you the folly of this pseudo-science.
Mr. Moore lampoons CNN's use of "live Audience Reaction Meters" during the Presidential debates as junk science. He tells you where the 25 year old hand meter technology came from and how it's used in the debates, is completely counter to the concept of focus groups. He writes, [focus groups] are "designed to obtain in-depth responses from the participants, who actually discuss the issues with each other and arrive at more considered views than what polls normally measure."
Moore argues that CNN has presented a 32 member group's reactions to candidates' comments (shown in squiggly lines [0-100 with 0 equaling bad and 100, good]) as representative of American without one scintilla of scientific basis.
Should Americans really care what 32 people from Ohio think? |