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Politics
October 07,2008
It's Entertainment; not Polling:
Former Gallup Pollster Lampoons CNN's "Audience Reaction Meters" used in Presidential Debates
by David W. Moore
 

Special to StinkyJournalism.org

Still wonder what-the-heck those squiggly lines are at the bottom of your CNN screen during the Presidential debates?

David W. Moore, the author of "The Opinion Makers: An Insiders Exposes The Truth Behind The Polls," and former senior editor at the Gallup Poll for thirteen years, will tell you the folly of this pseudo-science.

Mr. Moore lampoons CNN's use of "live Audience Reaction Meters" during the Presidential debates as junk science. He tells you where the 25 year old hand meter technology came from and how it's used in the debates, is completely counter to the concept of focus groups. He writes, [focus groups] are "designed to obtain in-depth responses from the participants, who actually discuss the issues with each other and arrive at more considered views than what polls normally measure."

Moore argues that CNN has presented a 32 member group's reactions to candidates' comments (shown in squiggly lines [0-100 with 0 equaling bad and 100, good]) as representative of American without one scintilla of scientific basis.

Should Americans really care what 32 people from Ohio think?

» full story

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 MULTIMEDIA

"We Will Burn Doll: Reuters' real or placed doll needs test"


 StinkyJournalism Media Picks
Good McMorning !
Broadcast news sells McDonald's branding opportunities

by Ed Pilkington, The Guardian  10/10/08

Check out the logos on plastic cups. The Guardian reported, Fox 5 News anchors Jason Feinberg and Monica Jackson had cups of "McDonald's coffee, filled with fake ice."

Ed Pilkington wrote, " The tentacle-like growth of clandestine advertising in American TV shows in the form of product placement has taken another controversial step with the introduction of McDonald's products into regional news programmes.

"Several TV outlets have begun to sell the fast-food giant the right to place cups of its iced coffee on to the desks of news anchors as they present morning current affairs shows...

Pilkington continued, "The New York Times has reported that similar deals to place McDonald's products in news shows are up and running in TV stations in Chicago, Seattle and New York." » more



 Stinky Journalism News - The Real Fake News
Not all journalism stinks. But there are times when reported "facts" smell fishy. When news stories go bad, the reporter’s method is usually to blame. At Stinkyjournalism.org we advocate for more rigorous - and scientific - journalistic methodology.
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Links to Fred Noble's Stories 1  2  3  4  5  6

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StinkyJournalism asked Reuters on 11/02/07:
"Did you have permission to enter a private home, take photos, sell & publish them?"


NEWS FLASH 01/08/08:  Reuters' Editor-in-Chief now admits their photojournalist Mario Anzuoni entered house during recent California wildfires evacuation without permission and they were wrong to do so. More info soon. Public announcement forthcoming . Time elapsed since SJ first asked Reuters...  

» Read Story    » View all Timers


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